Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors—58%, to be precise—exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, indicating a high level of engagement. Additionally, a substantial 76% of respondents bet at least once a month, showing the consistent interest and involvement in sports betting.
Among the types of bets, over/under bets emerge as the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%. These preferences highlight a variety of betting interests across different types of wagers.
When it comes to the events being bet on, 57% of bets are placed on Champions League and European tournaments. This is followed by 54% of bets on national league season games. National tournaments or friendlies attract 48% of bets, and national cup games account for 46% of the betting activity. These statistics underscore the widespread appeal of both international and domestic football competitions.
Euro 2024 Betting Trends
The report also sheds light on the specific trends related to Euro 2024. An impressive 84% of bettors plan to place bets on Euro 2024, even if their national team is not participating, showcasing the event's enormous draw and the high level of interest it generates among bettors.
Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering. The dynamic and immediate nature of live betting seems to resonate strongly with bettors, offering real-time excitement and engagement.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors. These insights indicate that bettors value informed betting based on player statistics and expert opinions, as well as the additional incentives provided by betting promotions.
Marketing Challenges
Despite the high level of engagement in sports betting, many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This is a crucial insight for sportsbook operators, highlighting the need for a balanced and thoughtful approach to communication strategies.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Tailoring communication to be timely and relevant, while avoiding information overload, seems to be key in retaining and engaging bettors.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," stated a spokesperson from Optimove. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully. Euro 2024 could indeed be a pivotal event for the industry, providing a unique occasion to strengthen ties with the betting community.
As the excitement for Euro 2024 builds, understanding and adapting to the preferences and behaviors of bettors will be crucial for sportsbooks aiming for success in a competitive market.